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Great Depression help from MassMutual

Allen Wastler

Posted on January 08, 2024

Allen Wastler is a former financial journalist with over 30-years of experience, including time at CNBC, CNN, and Knight-Ridder Newspapers.
Live Mutual: Depression help
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Relate the problems for people in Detroit as banks closed during the Great Depression.

Note how MassMutual secured cash for policyowners using their cash value to make ends meet.

Describe the special circumstances allowing a coal trader to secure funds needed to get fuel to his freezing customers.

Winter, with its bone-chilling cold and snow-related disruptions, can be a little … depressing.

But there can be positive tales out of the winter months. One such tale involves MassMutual’s commitment to helping people. And it involves armed guards and an envelope of cash, which adds some intrigue.

It was during the Great Depression in Michigan. The state, particularly Detroit, was suffering. In February,1933, a combination of state and federal actions closed banks there for roughly three weeks.

Now, during these hard times MassMutual customers had been borrowing against their life insurance policies to make ends meet. But with the banks closed, customers had no place to cash checks. So, the Massachusetts-based company sent $300,000 in cash to its agencies in Michigan.

Detroit desperation

More than 15,000 policyholders came to the Detroit agency looking to borrow from their policies’ cash value, according to Richard Hooker in his history of MassMutual, “A Century of Service,” published in 1951.

“They came to us in such streams that it was necessary to have four of our agents appointed deputy sheriffs and carry revolvers, lest there be disorder,” according to a letter from the Detroit agency to the home office.

The problem was compounded by the weather. It was a tough February in Detroit, with temperatures going as low as -13 degrees Fahrenheit. As a result, local coal supplies were running low.

A coal dealer came to the MassMutual agency. The railroads had his coal but wouldn’t release it unless they were paid. He had plenty of money — in the banks — which were closed. He needed $100,000 in cash. He asked for a loan from his $115,000 single-premium life insurance policy that he purchased from MassMutual two years earlier.

This, of course, had some implications for the businessman on a personal level. Taking loans from a life insurance policy will reduce the policy’s cash value and death benefit and may result in a tax liability. But he was in a tough spot in both business and human terms. (Related: Understanding cash value)

“He was desperate with telephones ringing in every coal yard office, where people were insisting upon delivery of coal, especially in schools, hospitals, orphanages, and homes where there was illness,” the letter detailed in Hooker’s book. “It was cold in Detroit.”

Cash for coal

The agency didn’t have enough cash on hand to help him, so it called the MassMutual home office in Springfield, Massachusetts. A series of phone calls to three Federal Reserve central banks and one local branch resulted in the agency getting $100,000 from the local bank’s vault. It took about six hours.

“When our policyholder called at our office with satchels and armed guards on each side of him … he was mystified when we handed him a small envelope,” the letter stated. “With hands shaking, he opened it and looked as though he had just seen for the first time a $1,000 bill. He began to count but was so nervous he only counted ninety-nine. After taking a few deep breaths, he started over again and finished with one hundred.

“Within a few hours, the coal in the railroad yards had been released, trucks started to travel in various directions through the city and countryside. Life insurance money had begun to ‘keep the home fires burning,’ to relieve suffering, make little children and elderly men and women warm, and prevent what could have been a very difficult health situation.”

And then, the coal dealer’s customers got their coal. A few days later, on March 4, the banks re-opened.

So, you see, cold weather can sometimes reveal the strength of people helping people and add up to a good ending.

Since 1851, MassMutual has been focused on helping people secure their financial future and protect the ones they love. That mission is why we have over 7,500 financial professionals to assist you on your journey through insurance, investing, retirement planning, estate management, and more. You can find a MassMutual professional with this tool or you can let us know you’d like to talk to one and we’ll have one of our financial professionals contact you.

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This article was originally published in November 2016. It has been updated.


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